Dot to Dot Double Spread Ad
Graphic design, 2017
需求：透過紙本跨頁廣告招募問卷網站會員
概念：人們喜歡做測驗，以「測你的冒險屬性」讓讀者產生好奇心，再搭配網站查看測驗結果的方式，引流至問卷網站
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為了誘發讀者動手，將連連看的設計重點放在『結果不能一目了然』，在設計動物時參考了七巧板的概念，以幾何造型進行繪製。同時，在版面有限的情況下必須放入四種動物，為解決這個問題，使用了一個點能具有多種顏色多種編號的設計（例如：黃色的9號與藍色的26號是同一個點），讓讀者在實際操作後才能看出解答。該雜誌販售期間，每週約有百人透過 QR code 造訪網站。
Request：A double spread ad design
Concept：Since people enjoy test, ‘Discover Your Adventure Type’ was designed to pique curiosity, with a website to check results, directing users to the survey platform.
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To encourage reader interaction, the 'connect the dots game' was designed so results aren’t obvious. Animals were created using tangram-inspired geometric shapes. A single dot could have multiple colors and numbers (e.g., yellow 9 and blue 26 were using the same dot), revealing the solution only through finish the game. During the magazine's publication, more than 100 people visited the website weekly via the QR code.
