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2021 Lunar New Year Red Envelope
Graphic design, 2020
需求：2021 年春節紅包，希望字型使用激燃體
概念：牛年紅包，以強而有力為重點
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以紅包袋取代賀年卡贈與客戶，讓客戶透過發送紅包的行為進一步為公司達到宣傳的效益。為使視覺重點放在「新年快樂」的文字上，圖像採用簡潔的插畫。有別於常見的平視圖，該插畫參考了中國古代的猛獸畫像，以誇張的假透視描繪出具有動態感的牛。
Request：Red envelope design, with this specific font ( asked by client )
Concept：Emphasizing boldness and strength
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To emphasize the ‘Happy New Year’ text, the design uses simple illustrations. The ox, inspired by traditional Chinese paintings, is drawn with exaggerated perspective to convey dynamic motion.
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