2023 Lunar New Year Greetings

Graphic Design, 2023

需求：2023 年春節賀卡

概念：兔年賀卡

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依華人春節習俗，使用帶有吉祥、喜慶含義的紅色為基調。以剪影呈現出兔子的形象，維持畫面的質感，文字則選用有襯線的字型，搭配亮色外框凸顯襯線，讓兔子的色塊跟文字能有所區別。整體追求在傳統與現代間取得平衡。

Request：Greetings card for clients

Concept：Chinese Zodiac

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Following Chinese New Year traditions, red is used as the base color to convey luck and celebration. The rabbit is depicted in silhouette to convey a sense of elegance, while serif typography with bright outlines emphasizes the text and distinguishes it from the rabbit’s color blocks. The overall design aims to strike a balance between tradition and modernity.